The Ottawa sports scene is growing! We know it is, because we’ve been working to help sporting and health providers in the Ottawa area get their businesses seen and heard for years now, and whenever we get to know an industry, we start to notice trends.
Right now is a great time to get involved and do something, whether you’re an athlete, or a businessperson with an interest in sport or surrounding industries. For those doing business in, with or around the sports industry, we’ve noticed a few things that are trends and/or facts that could impact how and/or where businesses succeed.
Huge Industry Doesn’t Have to Mean Huge Cost to Families
Kids’ sport alone is a multibillion-dollar industry across the country, but that doesn’t mean it has to be expensive for a family to let kids play! One study showed that swimming and soccer are the most popular organized and team sports in Canada– possibly because the barriers to entry are relatively low compared to sports like hockey, which requires large sums of money for equipment, team registrations and ice time.
Low-cost and no-cost activities help families and kids get out and involved in sports. There are also charities dedicated to giving kids the chance to play. We’ve been lucky enough to spend time with Ottawa Sportspage which runs the Ottawa sports camps; they focus on getting underprivileged kids to sports camps.
Businesses with great values like that, that are involved with sports charities or ways to save parents money on kids’ sports could do very well in the current climate.
Competition Brings People Together
If you’ve ever been part o f a team, you probably know that feeling of belonging to something bigger than yourself, and working toward a common goal. Competition and teamwork can bring out the best in people — individually, as a team, a community and a country.
It can even help new Canadians become part of the fabric of Canadian society. A survey conducted last year by the Institute for Canadian Citizenship and explained in their report, “Playing Together — New Citizens, Sports, and Belonging,” said that 95% of survey respondents believe that sports are an important part of Canadian culture, and when it comes to new Canadian citizens, “seeing their children integrate also gives some new citizens a sense of confidence, which in turn helps them feel like they belong.” Now, with all the new Canadians in the news, is a great time to think about how sports can help.
Also, the Ottawa Sport Council is making good progress at representing athletics and sporting organizations of all stripes in and around Ottawa; their website discusses in detail all of the projects they’re involved with these days.
If your business involves reaching out to new Canadians or bringing people and other businesses or associations together to represent a cause, it could be time to bring people together and get things moving for you.
Increase in Sport Means Increase in Industries Serving Sport
It seems obvious, but the more the sports industries grow, the more industries that support sports grow. For example, we’ve noticed more registered massage therapists (RMTs) opening up shop, and as competition in that industry increases, some RMTs choose to focus on a segment or vertical such as prenatal massage, or sport conditioning (Ottawa High Performance Centre, for example).
There’s room in all sorts of sport-supporting industries for new businesses and even more competition.
So What Does It All Mean?
At Creekside, besides those sports businesses we’ve already mentioned, we’ve been fortunate to work with others, like KineMedics, Danielle Pratt Massage Therapy, Toronto Ultimate, Ottawa Carleton Ultimate Association, Surround Circle Yoga, FITMOM Ottawa, Cyclefit Chicks, Ontario Disc Sports Association, Continuum Fitness, and Studio X Ottawa, to name a few. Thanks to all of the opportunities afforded us by these wonderful organizations, and this network we’ve built in the industry, we know how to help other businesses fit into the sports space. We also recognize the gains that can be made in and around the sports industry if businesses pay attention to the trends we’ve spotted. Low- or no-cost involvement in sport or sports charities; competition that brings people together; and businesses that represent and/or support sports industries are all angles organizations could use to further their interests.
There’s an underlying feeling, an adrenaline rush if you will, pushing the sports scene in Ottawa forward and we are so thrilled to be supporters of such an exciting industry in all the ways we can.