With Internet users increasingly accessing websites on portable devices, (80% of people according to a recent Hubspot article), it was just a matter of time before Google made some new rules in their search engine algorithm about websites needing to be mobile friendly.
What Does It Mean to Be Mobile Friendly?
Have you ever visited a website from a smartphone only to find it more difficult to use than it was on your desktop computer? That’s because not every site is built to be used on all platforms well. Because so many users now conduct searches from mobile devices, Google wants to ensure that it’s providing searchers with content and websites that meet their needs.
Since mobile usability has become an issue, Google is updating its algorithm in order to offer searchers the best sites first. By April 21, 2015, your mobile site needs to be ready for Google’s mobile usability changes so that it doesn’t drop in Google’s rankings.
How Do You Know If You Need to Do Something Differently?
Google is busy alerting clients to their upcoming changes, and has provided information about what clients need to do to stay in the game. If you’re not sure if your site is mobile friendly, you can take Google’s “Mobile Friendly Test” or read about what makes a mobile site usable on their Developers site.
The Mobile Friendly Test issues a pass or a fail — websites are either good for mobile users or not, there is no “good enough.” Google has stated that sites which are not seen as mobile-friendly by Google’s search engine will “be displayed and ranked appropriately for smartphone users”; we can safely assume that this means that websites that aren’t deemed good for mobile use will not be ranked as highly as those that are (if they will be able to be found at all!).
Ensure that your site is up to this new mobile usability standard to keep your web search traffic coming. If you need assistance, give Creekside a call at 613.695.7755 or drop us a line at firstname.lastname@example.org; we’re standing by to help.