In some ways, marketing has never been easier to do than it is today, but in others, it has never been harder. It can be hard to compete as a small business, or as a business that is in a very competitive market. How can you be sure that your business stands out?
One way is to take the time to understand Google Analytics.
Google Analytics is an online tool that tracks and reports on website traffic. It is known in marketing as one of the best ways to understand your online audience. Google Analytics can connect inquiring minds with not only information such as age, gender, language, and location, but it can also generate reports that include mash-ups (combinations) of different metrics that allow you to get a detailed picture of your audience.
Google Analytics has recently created the 360 Suite. This new update was created to meet the growing needs of businesses. The capabilities of the new features were designed with four principles in mind.
- Build a complete picture: Google Analytics 360 helps you understand your site or app and evaluate the performance of your content, products, and more.
- Connect your insights to results: Google Analytics 360 is built to work with complementary services such as AdWords, DoubleClick Bid Manager, and other Google products.
- Increase collaboration across your organization: process and share massive amounts of data quickly with Google’s easy-to-use interface combined with shareable reports.
- Enjoy enterprise support and services: Google’s dedication to remaining a top competitor in the industry means that you’ll enjoy having support and relevant updates.
If you’re interested in finding out more and investing your marketing budget in a way that makes sense, check out our Google Analytics training course offered at Creekside Communications. Let us help you achieve the best results.
Now you have the information- what are you going to do with it?