Google has recently announced that sites which use HTTPS may receive a slight ranking boost in Google search results.
HTTPS is a secure version of HTTP (Hyper Text Transfer Protocol). When a user accesses a site using HTTPS, the information exchanged between the browser and the site is encrypted using an SSL certificate. This makes the site more secure and protects the privacy of any information you might divulge to that site.
Google says that the impact of this change will be quite small and that this criterion is less influential in determining search rankings than other factors such as having high-quality content.
While site security has only a small influence on site ranking now, Google has stated that it may strengthen the weight of this criterion in the future. For now, this signal apparently impacts less than 1% of searches globally, but this could change. This means that at some point whether or not your site has an SSL certificate could have a significant impact on the ranking of your site in search results.
Google says they are making these changes because they’d “like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”
For help switching your site to HTTPS, or if you are unsure if you should make the switch now, contact us at 613-695-7755.