Having your emails blocked, or flagged as spam, can be an extremely frustrating experience.
It can also be a challenge to fix this problem once it occurs, so an ounce of prevention is definitely worth several pounds of cure when it comes to managing your email campaigns.
When you are blacklisted your IP or domain name is put on a list identifying you as an origin of malware, spam or denial-of-service attacks. This inhibits your ability to send emails and can also inhibit others from visiting your website.
How did I get blacklisted?
There are several ways to get yourself blacklisted accidently, and once that happens it can be difficult to remove your IP / domain name from those lists. The way most small businesses and non-profits find themselves in trouble is using an email service not designed for bulk mailing. Using an email tool such as MS Outlook or Apple Mail for day-to-day correspondence is fine, but for bulk mailings these tools are not robust enough to handle bulk emails.
A bulk email is an email that is sent to many recipients at once, such as a newsletter. Your email to five of your associates about the next board meeting does not count as a bulk email, but your email to 200 contacts outlining your latest event or sale definitely does.
Bulk emails sent to many recipients are prone to blacklisting, as they often have multiple recipients in the BCC field and contain components such as images, hyperlinks and html content. These qualities are things that spam filters look for when detecting spam, so these elements can cause you to be identified as a source of spam, and subsequently blacklisted.
How do I avoid being blacklisted?
Tools that are designed for sending bulk emails contain features that work to mitigate the risk that you will become blacklisted as a result of sending e-blasts. Features that are included in bulk email tools can ‘clean’ your recipient list so that emails are not sent out to addresses that do not exist or for some other reason will not receive your email. They also allow recipients to easily unsubscribe from your emails. Bulk email tools use ‘suppression lists’ to prevent emails from being sent to people who do not wish to receive them, which can help prevent your emails from being flagged as spam.
Are there any other benefits of these programs?
Bulk email tools also contain data tracking features that allow you to view who has opened your emails, as well as details such as when they opened it, and what links they clicked on in the email. This information can be extremely useful when designing effective email campaigns.
The best practice for sending out email campaigns is to use a template and bulk email tool.
Creekside can help you with selecting a bulk email management tool that will work best for you. We are familiar with:
We can also assist you with designing and writing effective emails.
Contact us if you have any questions about your email campaigns, or if you are ready to get started with an email campaign management system.